Rami Levy's 'Jewish Capitalism' Saves Jerusalem Neighborhood

by David Lev

Israeli supermarket magnate Rami Levy recently got involved in a new business – real estate. And not just any real estate; several days ago, Levy made a successful bid to take over development of the Nof Zion project, a new Jewish neighborhood in lands liberated by Israel in the 1967 Six Day War that was in danger of being purchased by an Arab businessman.

In an interview, Levy told Israel National News TV's Yoni Kempinski that he was investing in the project, of course, because it was a good business move – but also, he said, because “of my love for the city of Jerusalem and its importance to the Jewish people.”

Levy is a businessman – a successful one, judging by his accomplishments in the supermarket business. But he's a businessman with a “neshama" (soul). As he tells Israel National News TV, one of the reasons he gives such high discounts in his supermarkets is because “it helps some families 'finish the month' with their food budget, or even helps put meals on their Shabbat table.” Levy is in business to make money, but he tries to do it by sticking to Jewish and Zionist values.

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